Hanna NISHNIANIDZE, Ukraine
PROJECT: PAKUNOCHOK

Hanna holds a Bachelor’s degree in Law from the Taras Shevchenko National University of Kyiv. She is an alumnus of the Management Development programme in Crisis Communications at Kyiv Mohyla Business School (KMBS).

Passionate about behavioral communications, Hanna is working to make creative solutions for social projects.  She does this primarily as an expert in communications in the non-profit sector.

Hanna works as a Head of Communications at the Zagoriy Foundation. With her work, she is developing the culture of giving in Ukraine. She provides consultancy, gives lectures on communications, and contributes to the development of non-profit organizations through training and mentoring.

With her fellowship project, she wants to build connections between IDPs in Ukraine and other Ukrainians who provide help.

“I believe that creative digital solutions aimed at the target audience can motivate people to help. The right presentation, convenient solution, and relevant targeting can be the key to getting help for many people.” – Hanna NISHNIANIDZE

PAKUNOCHOK

Fellowship Summary: The Fellowship objective was to create a Telegram ‘bot’ that will help mobilize citizens who already are willing to provide individual assistance to IDPs and match them with IDPs requesting assistance.

Hanna Nishnianidze’s Fellowship project, Pakunochok, was developed in response to the humanitarian crisis caused by Russia’s full-scale invasion of Ukraine. With millions displaced and in urgent need of support, Hanna and her team created a simple yet powerful tool – a Telegram bot that connects those in need with those who are ready to help.

Launched in early 2023, Pakunochok is an automated system that collects and verifies individual requests for essential goods – food, baby products, and medicine – and adds them to a publicly accessible database. Anyone who wants to help can access the bot at any time, choose a verified request, and send a personalized aid package directly to the person in need.

During the project implementation, over 1,600 Ukrainians – single mothers, children, the elderly, and internally displaced people – received vital support and a message of solidarity. The project gave them not just supplies, but also something more powerful: a sense that they are not alone.

“Thank you so much for the help,” wrote Ludmila, one of the beneficiaries, “thanks to you I feel that I’m really not alone.” Another recipient, Katerina, shared her astonishment at the care behind each package: “There was a huge box of diapers for my baby… your project helped us a lot!

Through Pakunochok, Hanna proved that even the smallest packages can carry the biggest impact.

Fellowship Programs 2022
Country Ukraine
Areas of Interest Community mobilisation
Topics Civic tech & digital transformation
Responding to communities’ urgent needs
Support to IDPs and vulnerable groups
Project duration September 2022 - April 2023