Laying the first bricks for the Zaharia Foundation for Documentary Photography Research

This action was a follow-up initiative of the creative project: Zaharia’s World: Restoration and Digitalization of the Zaharia Cusnir Photography Archive previously implemented by Nadejda Cervinscaia, EaP Fellow 2017. To promote the heritage of Zaharia Cusnir – the Moldovan photographer and film-maker, Victor formally established a non-profit organization –  Pod to proceed with the further projects linked to Zaharia’s creative materials.  Also, the action aimed to digitalize the full photo archive and launched it from the very early stage. Following this, Victor created a website and professional social media channels (Facebook, Instagram, etc.) to present the digitized photographs. Even two years after the project, the Archives are still in the spotlight and attract world-renowned magazines and media.

The action raised the visibility of the Moldovan non-material heritage from the ’50s-’60s and produced 3,751 high-quality digitized negative photos from Zaharia Cusnir’s archive. Additionally, Victor established a Non-governmental organization – Pod; the organization revives Zaharia’s World as it has already delivered a documentary film about the photographer. Other tangible deliverables of the project are the website www.zaharia.md and the social media pages, including Facebook hitting 2,000 likes in 6 months after it was first launched. The website and social media channels enable the local and international public to return to history and enjoy the Moldovan ethnocultural identity. Through the restoration, digitalization and dissemination of the archive, both projects provided access to knowledge and cultural heritage of Soviet Moldova which has never been disclosed before.