The project aimed to promote cycling as popular transportation in Tbilisi. To achieve that, Lika organized two large-scale cycling marches in the city center during the Christmas holidays. The volunteers actively distributed the information leaflets on safe transportation at both events. All participants received safety accessories as the necessary attribute for safe cycling. Both campaigns engaged influencers, activists, local authorities and media representatives. Apart from the community outreach activities, Lika held collaborative roundtables with the local decision-makers from the Tbilisi City Hall. To enhance the cycling environment in the city, policy recommendations were shared with the local authorities.
Through the offline meetings and campaigns, the project increased public awareness of safe cycling in the city. Thus, the civic activists shared their perspectives about road safety and infrastructure with the local government. Apart from the promotion of cycling as sustainable transportation, the project delivered outstanding institutional changes. Tbilisi City Hall just initiated a new transport policy that puts sustainable mobility on top of the political agenda. The latter includes the safe cycling regulations in the city.
